Hey, everybody:) I was away for a while which doesn't mean I'm gonna leave this blog, at all.
Ok today I'm gonna write about some secret knowledge I recieved from the designer,who designed very famous package of chocolate button. I had a opportunity to talk to him about two weeks ago.
I asked him some flood of questions and he answered me. I know it was much more vivid then, than now, and I could have wrote more. But as there is a saying in Poland "It's better later than never" As I strongly stick to it;), I decided to write about it.
So it was I think about an hour conversation while he shared with me some practical knowledge about his work, which I'm gonna share with you here.
I have to note that it choud be some natural knowledge for some of you, but at the same time they tend to be forgotten.
- a designer should be able to read people's mind. They shoud know what 18-year-old girl wants and the same for the middleaged women. ( not only the women)
- a designer shoud be a person who is sitting in a room surrounded with doors, on every walls there are opened doors, and shoud be ready to run away or pass through them, he should be ready for any advantures. The opposite is a person sitting in a room with one closed door surrounding his knees and looking down.
- Design is more psychology than creating itself. Designer talks and communicates with people through his designs.
- Designer shoud be anonimous. Don't let show your personality through your design, it's a difference between a designer and an artist I guess.
- Designer is a person who is able to read trends and catch the waves of these days, into what direction the society is keeping going.
- Keep asking people "Which design do you like?" and make statistic on of your own.
He also told me that for him Andy Worholl is a man, who fluently connected the art with theadvertisment,Worholl was fully aware of how his art affect people those times.
I should check it out more of his works!
So it seems like a designer should be an excepionally openminded person, which is really on the other side from difficult process to come up with an idea or precise work on one design in front of computer for a long time.To control this ups and downs or high tensions and low tensions looks like very interesting but difficult process.
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